Pixel Beach
See the work

[ Pixel Beach · brand identity studio ]

Your identity,
art-directed.

$390, ready by tomorrow.

A studio you brief, not a generator you operate. 3 Directions, each a written idea before it is a logo. Then 2 Rounds, a full system, written Guidelines and a working Site.

See the work
Directions
3
Rounds included
2
Delivered within
24 h
Fixed price
$390
Letterform studies, a five-colour paper palette and a favicon test grid laid out on a black studio table
Letterform studies · palette chips · favicon proofs at 32pxEvery Direction is proofed like this before you see it

[ 01 — where day one leaves you ]

You have a name, a launch date and no identity.

You need a logo that holds at 32px and on a wall. A palette and a typeface that agree with each other. Templates someone else can reuse. A page that does not look like a template. And one document that says how all of it is used.

There are three usual ways to get there. All three fail a company that opens next month.

A design studio$5,0004 to 8 weeksDone properly, and finished after your launch date.
A logo generator$6510 minutesOne mark and 300 templates. Everyone can tell.
You, in Canva, at 1amFreeA weekendThe version you are quietly trying to escape.
Pixel Beach$390By tomorrowA system with a stated idea behind it, Guidelines, and a Site you can host anywhere.

[ 02 — the work ]

3 Directions. Each one starts as a sentence.

Studies from the studio, made to show the method. Pixel Beach is new, so nothing here is dressed up as a client.

[ Direction 01 ]Credit infrastructure

Credit for the people the banks skipped.

Northmark
Applied
NorthmarkCredit infrastructure

Credit for the people the banks skipped.

Get startednorthmark.com
32px
N
Monochrome
Northmark
Palette
#101820
#F2EDE4
#E8C547
#3A4A54
#8A9299
[ Direction 02 ]Shared commercial kitchens

A kitchen you can open on Tuesday.

Kettle
Applied
KettleShared commercial kitchens

A kitchen you can open on Tuesday.

Get startedkettle.com
32px
K
Monochrome
Kettle
Palette
#7A2E1E
#FBF3E4
#4E5B31
#C9743F
#2A1A14
[ Direction 03 ]Shop-floor robotics

The first robot arm on a floor that never had one.

Ferrous
Applied
FerrousShop-floor robotics

The first robot arm on a floor that never had one.

Get startedferrous.com
32px
F
Monochrome
Ferrous
Palette
#1C1D1F
#D9DBDE
#D6202B
#6E747A
#F2F3F4

[ 03 — why it does not look generated ]

Taste, written down as rules.

25 years of art direction and more than 50 deployed identities, encoded as hard constraints the studio has to work inside. The rules are why the output has a point of view.

01

Positioning before form

One sentence is written first. The mark is then built to serve that sentence, never the other way round.

02

One idea per mark

A mark that tries to say two things says nothing. We cut until one idea is left standing.

03

Drawn, never assembled

No clipart, no stock icon, no default blob. Letterforms are drawn for your name and spaced by eye.

04

Proofed before you see it

Every Direction is tested at 32px and in monochrome. If it fails either test, you never see it.

[ 04 — the Brand Package ]

$390

Paid once. No subscription.

The price is printed and final. 2 Rounds of refinement are included, and the finished package lands within 24 hours.

Later, from the same saved brand and with no new Brief, an Asset Pack is $90 and an Extra Direction is $120.

If a second set of Directions still misses, you are offered a full refund before you are offered anything else.

Logo systemEvery format and every lockup, ready to place.
Colour system5 colours with hex codes, and where each one goes.
Type scaleDisplay, body and code. Three faces, no fourth.
GuidelinesA written document, so a non-designer gets it right.
Social templatesReusable by whoever posts next week.
A working SiteOne page, live preview plus downloadable HTML.

[ 05 — how it will work ]

90 seconds to something worth showing.

  1. Step 1

    Teaser

    Type your business name and one sentence. One concept and a palette appear on screen, free.

  2. Step 2

    Brand Package

    One payment of $390 at a secure checkout, then 7 short questions about the business.

  3. Step 3

    3 Directions

    Ready within the hour. Each one arrives with the positioning line it was built on.

  4. Step 4

    Delivered

    Choose one, use your 2 Rounds, and the package lands on your Brand Page inside 24 hours.

[ 06 — the front door ]

The studio opens here.

The Teaser is being built and it will live on this page: your business name, one sentence, and a wordmark on screen in under 30 seconds. Until then, this page is the whole story.

pixel-beach.nanocorp.app

Nothing to sign up for, and no email asked for. The button copies this address so you can pass it to a founder who needs one.